![]() Quota for new page submissions into search.There are eight functions available to grade B Smart Mini Programs: Baidu Smart Mini Program: Grade B Functions But upon reaching grade B or above, you will unlock more functions. When your Smart Mini Program is at grades D or C, your only customization option is page submissions. To help you gain access to more functions, Baidu has a program audit with insights on how you can advance to the next grade. What are the functions available in Baidu Smart Mini Programs?Įvery Baidu Smart Mini Program that exceeds 10 daily active users (DAU) will receive a Baidu-assigned grade category that determines the functions available to it.įour grades of Baidu Smart Mini Programs, each with more functions as you upgradeīaidu has four grades for its Smart Mini Programs: grades A, B, C, and D, with grade D permitting only the most basic functions. This exposure on the app interface shortens the journey for users looking for a particular branded product or service, thereby lowering your bounce rates and improving conversions.įrom an SEO perspective, Baidu’s Smart Mini Programs are attractive since Baidu prioritizes their exposure on its app, and they are easily searchable by both branded and generic terms. Similar to WeChat’s mini programs, you can directly launch official brand apps within the Baidu app when you encounter Smart Mini Program results. Operation: Upon launching your Baidu Smart Mini Program, you will have access to myriad operational functions to optimize the user experience.īenefits of Launching a Baidu Smart Mini Program.Baidu provides web development services to help brands with their Baidu Smart Mini Programs. Development: Like for WeChat mini programs, developers are needed to launch a Baidu Smart Mini Program.Program creation: After successfully registering your licenses, you can login to the domain account of your Baidu Smart Mini Program to create a new mini program.Registration: Register for a Baidu Smart Mini Program and provide the required information, such as ICP license and business license.Launching a Baidu Smart Program for your brand involves four main steps: These apps allow brands greater functionality on Baidu’s mobile SERP, from service listings and keyword recommendations to resource libraries and advanced displays. ![]() ![]() What are Baidu Smart Mini Programs?īaidu’s Smart Mini Programs comprise an ecosystem of mobile apps. In this article, let’s explore the optimization functions within Baidu Smart Mini Programs so that you can better engage your target customers from Baidu’s behemoth userbase. Likewise, Baidu-China’s #1 search engine with over 550 million active users-launched its own set of Smart Mini Programs to improve the user experience of its SERPs and leverage the vast user engagement of mini programs. WeChat mini programs’ MAUs from August 2020 to August 2021 (Source: Quest Mobile) To illustrate its massive user adoption in China, mini programs on WeChat-essentially serving as online stores for brands within WeChat-reached a staggering 1 billion monthly active users (MAU) by August 2021!
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